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If you’re a regular reader of MANFACE, you’ll know what a fan I am of LUSH Ltd. Their products, drive and passion for changing the way we buy cosmetics as well as their impact on the world we live in is commendable and they deserve every ounce of success they’ve received.
Last year I was invited down to spend a few days with LUSH Ltd at their factories and LUSH Ltd Kitchen, a then brand new venture making small batches of experimental and old-favourite products. It was a big project that created a lot of buzz around the brand and truly pinned them on the social media map in 2014.
So thinking Mark Constantine (brand founder) and his team of Lushettes would be after a break and a bit of a rest this year; that clearly wasn’t on the cards. LUSH Ltd Oxford Street is one of the most fabulous stores I’ve ever visited. 3 enormous floors filled with 220 new and exclusive products as well as a LUSH Ltd Spa, that at full capacity, will offer 25 treatments per day. I was there for a good few hours and left exhausted, it was so overwhelming!
Instead of going on at length about every mortal detail, I spent the time taking photos; getting into every nook and cranny for you to see. I came away with a big bundle of products that I’ll be featuring tomorrow; every product is part of the new 220-strong offering.
A mountain of massage bars. There weren’t any new additions here but between each pile of bars were the raw ingredients for you to smell and play with. How beautiful is this display?I hate showing you things you can’t get hold of but these cookies for the launch day, made into LUSH Ltd products, were absolutely delicious. I only had 2… 3… ok 4… ok probably more than 10.Part of the new Planets LUSH Spa Treatment, Planets. An incredible 3 hour treatment exploring your past, present and future. Here a LUSH Ltd staff member from Edinburgh is receiving a palm reading.During the whole Planets treatment, as well as incredible music by Simon Emerson; planets, stars and galaxies are projected onto the ceiling.Caught on CCTV in the Gorilla Perfume Gallery. We’re all being watched by The BugFragrance booths exploring the origins and experiences of other Gorilla PerfumesThe candles are back and smell incredible, made with natural bamboo votives. However, at £22, they’re pretty small and only burn for 24 hours.A whole cacophony of fresh new soaps to choose fromSome of the new soaps as well as the new cold pressed soaps (the purple one)Another press visitor checking out the new serving of Fresh Face MasksThe new Fresh Face MasksThese hot treatment oils are so cool! If you’re a guy with normal length hair, you can split them in halfSimply mix one in a glass of hot water and work into your hair and leave for as long as you want then rinse away for healthy hair!Daddy-O is my favourite shampoo of all time. It now comes in a solid conditioner bar. I’m in love and definitely bought one to review.The ground floor and I’m about a third of the way in, it’s absolutely huge! Mark Constantine is in front chatting and taking photos with his adoring LUSH Ltd employees (it was so lovely they were also invited to the event; they make the magic happen after all!)What could this be? A new solid shampoo perhaps?Trichomania is the solid form of Curly Wurly shampoo. Made from coconut, I used this yesterday and it does not disappoint!A few more solid hair conditionersMore of the chaos on the first floor. It was obscenely busy, you barely had time to stand still.Everyone was taking advantage of the 220 new products!A new makeup stand featuring new products in the LUSH makeup line.A new shampoo bar that won’t be coming anywhere near my hair or bath. Why so much glitter guys?The tills were rammedWho’s this? It’s only bloomin’ Hayley Carr of London Beauty Queen. Looking gorgeous Hayley!Lots of new gifts to choose fromWe couldn’t resist a selfie. Ignore how knackered I look from my 4 hours sleep and 3 hour train journey.These glittery balls of evil are actually the new bath oils. Scrape off the glitter and they’re unbelievable.Enjoying the sounds of Simon EmersonFragrances everywhere including a few new ones. The focus really is on touching, playing and exploring. Nothing here is behind glass or hidden away from the customer.Delicious fresh facial cleansersThe first table in the door is the foot and body care stand featuring an array or new and old foot scrubs, body butters, lotions and potions.A girl trying on some of the Emotional Brilliance makeup with her grandma. Seriously, the cutest picture of the day!Baskets stuffed full of the 220 new products. I can’t imaging they had much stock at the end of the day?If you remember by trip to the LUSH Kitchen, I made this for the first time and has been my favourite mask for month. Unfortunately due to ingredient sourcing, production was pushed back until… TODAY. You have to try this and if I could buy one for every MANFACE reader, I would!The shop was pretty hot so I took the opportunity to check out their solid and powdered deodorants. They didn’t disappoint.Who’s that fool?During my interview with Mark last year, he talked about dying his hair green as he didn’t have enough lemons in his secret upcoming product. Well here it is, all balanced and non-greenifying.Congratulations to the winner of this from my Flash Twitter Giveaway. This foaming, coffee body scrub wash (I know that sounds like I’m reeling off random words) is to die for. There’s also one in Candy Floss.The devilishly handsome Jack Constantine was having FUN upstairs (a LUSH Ltd pun… what have I become?)Charlie, a friend from Uni, worked hard on the new makeup line and is here sporting a fabulous beard covered in Emotional Brilliance makeup. Selfie time!
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Writing Manface since 2011, Thom Watson is a skincare expert and beauty marketing director with over 16 years working in online and offline luxury beauty retail. Luxury, niche beauty and lifestyle brands include Perfumer H, Renude, Humanery, SALLE PRIVÉE, Estée Lauder, The Body Shop, P&G and Philips.
