Launching on the 27th April, I firmly believe Armani Code Profumo is going to be the 1 Million or Invictus of 2016. You’re going to see this in every duty free hall, every flight and every department store going; I guarantee it. The poster boy is everyone’s new favourite Captain Kirk, Chris Pine.

Armani Code Profumo is very 1 Million, Le Male, Valentino Uomo with top notes of mandarin, green apple and cardamom; a heart of orange blossom, lavender and nutmeg with a base of tonka bean, amber and leather.

Profumo is sweet, gourmand bubblegum retaining its slightly darker and fruity/cream structure when worn. One spray will last you quite a good while as it’s made of 20% essential oils!

This very easy-to-wear flanker comes in a gorgeously iconic Aramis Code bottle and feels very, very premium. Starting at £45, Armani Code Profumo is already available here on early release at House of Fraser.