Time is a companion that goes with us on a journey. It reminds us to cherish each moment, because it will never come again. What we leave behind is not as important as how we have lived.

I don’t often pull quotes from the Captain Jean-Luc Picard basket [above] but when I do, I choose ’em well. It’s not the big things in life that always make the difference, but the random acts of kindness – the small things, that change the world around us. Lynx, together with Peace one Day, an international non-profit organisation behind World Peace Day, are promoting their good work and encouraging guys and girls alike to do something beneficial and meaningful; no matter how big or small.

Lynx will be celebrating peace through fashion, music and photography. Music: there will be a series of collaborations with music producer Naughty Boy. Fashion: together with ASOS, there will be a range of perfectly peaceful garb. Photography: works will be created by celebrated war photographer, Matthew Lloyd. There’s loads more information and updates available on the Lynx Facebook Page.

So what is Lynx Peace? A new range of grooming goodies from long standing caretakers of male fragrance Lynx. We’ve all used Lynx, we’ve all loved it; we all have our favourite and needless to say, Lynx Peace is a powerful (yet peaceful) contender.

With three simple yet deliciously mellow notes, each product features the unique Lynx Peace fragrance with a top of citrus; a heart of nutmeg and violet (definitely the most prominent) and a base of smooth cedar and musk.

In the Lynx Peace collection there’s the 2-in-1 Shampoo & Conditioner (£3.49); Natural Look Hair Gel (£4.29); Natural Look Hair Cream (currently unavailable); Refreshing Shower Gel (£3.05); the all important and iconic Bodyspray (£2.07) and finally the Lynx Dry Peace Anti-Perspirant (£3.29).

So, it’s the turn of this miserable, bitter and pessimistic blogger to be lovely, warm and peaceful. I’ve decided that in support of the fashion element of the Lynx Peace campaign, to turn my ‘random act of kindness’ into donating good clothes my favourite local charity’s store, Kirkwood Hospice.

When I say donate clothes, I don’t mean nasty old rags and worn out trousers; I mean things like All Saints jeans and All Saints oversized pullovers; GAP trousers, shirts and brand new unworn chukkas – things people would want to buy. This weekend I’ll reveal how I get along and providing things go to plan, I’ll be throwing Kirkwood Hospice a little extra surprise from me and the guys at Lynx. Stay tuned.