What’s good
- Keeps the original's silky, familiar feel
- Noticeably more hydrating through the day
- Added glycerin, hyaluronic acid and urea
- Non-comedogenic, and same price as before
What I’d change
- Difference is subtle at first, clearer later in the day
- Hydration claim is Clinique's own testing
Most of you will know by now that I used to be an accredited consultant for Clinique a little while ago. Oh yes, I once donned the crystal white lab-coat and trademark Clinique-C badge. You might think I’m a little biased, then, when it comes to ranting and raving about Clinique products. Since the age of 13 I’ve used their skincare, and it’s what led me to work for the brand in the first place. I love it.
The reformulation
So as a hardcore Clinique geek, I was shocked, appalled, titillated, intrigued and aghast to hear that, as they did 2 years ago with Clarifying Lotion, the iconic Dramatically Different Moisturising Lotion was to be reformulated. I was invited to the launch but was trekking around London, exhausted from London Collections Men. However, I’ve been using the reformulation for the last few weeks.
According to Clinique, it took 3 formulating dermatologists, 53 researchers and 100 formula trials to get the Dramatically Different Moisturizing Lotion+ just right. So, was it worth it?
What I love about it primarily is that on first contact with the skin, it feels exactly the same as the original. It melts into the skin the same, it initially feels the same, it smells the same and it looks the same. The biggest differences can be felt throughout the day, as skin feels more hydrated for longer and seems silkier and softer by the evening. I’ve found that since using Dramatically Different Moisturising Lotion+, I’ve been reaching for the Clinique Moisture Surge jar a little less, even in this heat we’ve been experiencing.
What’s changed?
But other than the ‘plus’, what are the differences? It’s twice as moisturising, with the addition of glycerin, hyaluronic acid and urea. These ingredients bond moisture to the skin but are non-comedogenic and don’t change the famously silky consistency of the moisturiser. This reformulation has proven to deliver a 54% improvement of the skin’s moisture barrier in 8 weeks.
The verdict
This is definitely worth the wait and shouldn’t put off its die-hard loyalists. The price point is the same, with the 125ml pump retailing at £29.50 (smaller sizes are available).
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