Brand

Side Story Reviews

Founded by Muj Rana, inspired by his own experiences with scent and memory, Side Story begins each fragrance’s journey in Grasse, Provence, collaborating with a network of independent artisans. Emphasizing luxury and accessibility, these fragrances are crafted with exceptional raw materials and are bottled in Italian glass with hand-carved stone lids, embodying a commitment to sustainability and artisanship.

Reviews by Thom Watson, qualified beauty therapist, testing men’s grooming since 2011. About Thom

Akro Amber Atkinsons Byredo Chypre Floral Frederic Malle Lush Men's Fragrance Niche & Luxury Fragrance Perfumer H Side Story Van Cleef & Arpels Warm & Spicy Woody

The 8 Best Rose Fragrances for Men

Rose is not a women’s only note, and it never was. It only became one because the industry decided so somewhere around the 1980s, and men’s fragrance has spent the years since sneaking it back in disguise — under oud, under leather, under a name with “noir” in it. So I wanted to create a…
Read the review

13th August 2026
Niche & Luxury Fragrance Side Story Warm & Spicy Woody

Side Story Hotel Lobby Eau de Parfum Review

Hotel Lobby from Side Story is a breath of fresh air in the world of men’s fragrances. It’s seduction in a bottle. Hotel Lobby is a scent that’s grabbed my attention, especially at a time when so many perfume launches seem to be playing it safe. Side Story has taken a different path, and it’s…
Read the review

21st January 2024Updated 9th August 2026

Side Story Reviews

The 8 Best Rose Fragrances for Men

Side Story Hotel Lobby Eau de Parfum Review