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Austin Reed Signature Pour Homme #Sponsored

When it comes to grooming, particularly men’s fragrance; I roll my eyes a lot. I mean loads. So when I was told about a new Austin Reed fragrance over a cocktail at Manchester’s Malmaison (non-alcoholic, so no cushioning there) I almost severed my optic nerve. The thought of yet another clothing brand releasing another ‘blah’ fragrance was almost too much to handle; I was on the edge of mouth-foaming violence.

But…

There’s a massive but with this and it shocks me to write it (I’m not being paid, sponsored or tortured into submission here), but, this could be one of the best men’s fragrance launches of 2014; straight faced, no sarcasm, right there, on the table; the best. I’ll leave you for a few seconds with that one.

It’s just, right. Austin Reed Signature Pour Homme is a classic men’s amber fragrance, but classic in every most fabulous sense of the word. It’s powerful, engaging, confident, enigmatic and swarve. It has tremendous depth and harmonious linkages between top, heart and base.

Top notes are spicy and sharp with bergamot, cardamom, ginger, grapefruit, liquorice and thyme. The heart refreshes and glistens with apple, carnation, geranium, jasmine, orange flower (love!) and tuberose. Finally a sexy base of amber, cedarwood, leather, moss, sandalwood, tonka bean and vetiver.

I know the base sounds like same-old same-old, but it’s not; the foundations of the fragrance don’t smell artificial and forced but natural and organic.

The bottle is crap; not the worst, but still, crap. Someone took this amazing scent and thought, “What do men like?… Oh yeah… Cars. Let’s make it like the dashboard of a car (they say “tie pin”, but it’s so a car.” But, what’s inside renders the cheap shell irrelevant.

Now if this fragrance fades into insignificance or god forbid, ever becomes discontinued; I will throw the biggest ‘wobbly’ known to man or beast (like when Lyn Harris pulled out of M&S, discontinuing Le Noir; oh that mood lasted for months). This deserves real attention and should be treated seriously. I mean, there’s a bit of a cringe-y video to accompany the scent, showing behind the scenes of the photo shoot but at least they made an effort.

I was also able to give a few of my friends bottles of this to try out and they’re as obsessed as I am and they’re not the most easily pleased bunch of people, I tell you.

Look past the bottle, look past the film and look past the rushed micro-site on the Austin Reed website; this is the best £35 you’ll spend. End of.

Comments
Harvey Specter
Posted at 13:34 June 12, 2014
BRENT SMITH
Reply
Author

Thom, I trust you so I’ll get one next time I’m in Leeds (no A-R in Halifax, as you can imagine!).

Harvey Specter
Posted at 13:34 June 12, 2014
BRENT SMITH
Reply
Author

Thom, I trust you so I’ll get one next time I’m in Leeds (no A-R in Halifax, as you can imagine!).

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