Skin & Fragrance Blog by Thom Watson

Argentum Apothecary, Moisturisers, Normal-Combination Skin, Oily Skin, Photoageing & Firmness

Argentum La Potion Infinie

Argentum Jar Inside

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Argentum Jar Inside Box With Lid and Lover Card

Argentum Product Spatula

Argentum Jar Lid with Logo

Argentum Jar in Box with Lid Open

It’s rare that I’m completely taken aback by a product, very rare. Don’t get me wrong, there are many products I love but once in a while there’s a product that pricks my undivided attention.

Argentum La Potion Infinie moisturiser is one of those products.

The branding is based upon the Jungian concept of the twelve archetypes: The Creator; The Sage; The Caregiver; The Magician; The Everyman; The Ruler; The Jester; The Innocent; The Rebel; The Explorer; The Hero and finally The Lover. Each box of Argentum La Potion Infinie comes with a card inside, displaying one of the twelve archetypes as illustrated by Joe Wilson and you never know which you’re going to get. Therefore whichever box happens to befall you tells you something about your life and present situation. I received The Lover and still don’t quite know what to make of it; however Stephanie Thierry, one of the brand’s founders, assured me it was something good.

So what is La Potion Infinie and what does it do? The product features two powerful technologies. The first is Silver Hydrosol, a form of colloidal silver. The second technology is DNA HP, a natural, marine sourced ingredient, based on the work of Nobel Prize winning scientists. It’s designed for all skin types (great for those who are normal, combination or oily) and works as a powerful antibacterial and anti-inflammatory agent that lifts, hydrates and smooths.

Have you ever seen those plasters from Savlon (there are others) that feature silver running through the padding? Well this cream operates on a similar principle as the topical application of silver on the skin reduces inflammation and acts as a very powerful anti-bacterial agent. If you’ve read anything negative pertaining to Colloidal Silver, that seems only to refer to the outdated use of ingesting the product. For skin, it kills bacteria and clears up blemishes whilst reducing any swelling inflammation.

The second technology, DNA HP, is quite interesting indeed. The DNA used is a natural marine based ingredient that Aregentum Apothecary claims is extracted through strict methods to ensure quality and molecular integrity. They claim it works by trapping the toxic radical, hydroxyl, which is highly reactive to collagen and elastin causing their oxidation and degradation. Additionally, its structure is such that it can penetrate cutaneous intercellular space, thus promoting and increasing skin hydration by carrying 10,000 times its weight in water.

La Potion Infinie has an intoxicating fragrance, with the most prominent notes being sandalwood, patchouli and geranium leaves (there’s also citrus and bay in the mix too). The fragrance has been designed by Delphine Thierry and I have it on good authority that the brand is due to launch a fragrance or quite possibly fragrances sometime next year by Delphine’s design.

A top tip for application is simply to cleanse skin with your favourite cleanser and then splash with warm water to remove excess product; prepping the skin for moisture absorption. This product is your moisturiser, eye cream and serum which makes it terrific value, let alone a huge time saver. You only need a small amount and as the product is an effective antibacterial, you don’t have to use the spatula if you really don’t want to. Take a small amount of product on your fingertips and press firmly into the skin.

After speaking extensively with Stephanie, I can tell you that the next launch from the company will be a fabulous bar of soap that can be used for face, body and shaving. There’s also a cleanser and toner in production; then of course the aforementioned fragrances.

This is a fabulously luxurious and exclusively niche brand that really is one to watch. Argentum La Potion Infinie has won the adoration of many beauty and lifestyle editors the world over. So with all this and the fact it’s made from 99.5% natural ingredients with the only preservative used being the same, food-grade preservative that’s used in GÜ deserts, it’s a terrific product to keep in your beauty and grooming cupboard.

You can pick up a 70ml pot of the product for £147 here from Argentum.

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