MTV Staying Alive Foundation is one of my absolute favourite charities. Back in my retail days at The Body Shop (also part of L’Oréal) we worked with the Get Lippy campaign, selling gorgeous Guarana lip balms. This year, Tinie Tempah (who I’ve met, sort of, before a Katie Eary show a few years back) is the face of the campaign, and they’ve partnered with Kiehl’s to launch a limited edition pot of Kiehl’s Ultra Facial Cream, their iconic flagship product.
The Staying Alive Foundation
The Staying Alive Foundation has supported the growth of 538 awareness-raising projects worldwide since 2005. They’ve helped 200,000 people get tested and have distributed over 7 million condoms. Their aim is awareness and education.
Kiehl’s and the cause
I’m genuinely excited to see this campaign launch. Kiehl’s donates £2 to the Staying Alive Foundation for every jar of Ultra Facial Cream sold, and the brand had already raised $2.5 million over the previous 10 years for HIV/AIDS-related causes.
The 125ml jar of Ultra Facial Cream was priced at £43.50.
Any money I made in affiliate linking from this product was donated to the Terrence Higgins Trust, the UK’s most prominent HIV support and awareness charity.
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