So what is so good about this cream? I see it absolutely everywhere I go, no matter which shop, department store, airport, airplane or country I’m in – there it is, beaming away with its gorgeous white packaging and red door logo.

Designed to calm, protect and hydrate for, you guessed it, 8 hours; this product was designed by Elizabeth herself for every eventuality. The product is great for any damaged skin concern, from chapped lips, dry elbows and flaky patches that can sometimes pop up around the body and I like to put it on any little grazes as it soothes amazingly. As well, it’s often used in makeup artistry for a whole variety of reasons, but as we’re a predominantly men’s site, I’ll tell you that it’s commonly used for keeping eyebrows in check and just gently smoothing them down, giving a little more shape.

It’s key ingredient is petrolatum (not petroleum as in the famous Jelly), a skin-soothing beta-hydroxy and vitamin E. Arden’s site says that this remarkable protectant promotes healthy looking skin and seals in moisture. A universally acknowledged intensive moisturizer that also soothes and protects the skin.  As well as the soother, it also contains Salicylic acid, an old favourite that cheers me up every time I read it in an ingredients list which Elizabeth Arden claims they pioneered over seventy years ago, which until now I did not know. Salicylic acid breaks down the bonds that hold dead skin cells to the healthy surface cells, leaving skin smoother and softer. There are plenty of other fantastic ingredients in here but these are the main 2 that make the product so effective.

I definitely recommend trying this, it does take a bit of working into the skin so make sure you only use teeny tiny amounts, but once it has been absorbed, you’re skin will feel amazingly hydrated and any sore, dry or irritated areas honestly do become more soothed.

Elizabeth Arden Eight Hour Cream Skin Protectant £25/50ml at John Lewis Online