The launch of the Tom Ford for Men Grooming collection has been undeniably successful and a well needed breath of fresh air to the world of premium men’s skincare. Tom Ford For Men Purifying Face Cleanser is the core of that collection; the first step that improves the efficacy of the others in the range.

I’d akin Tom Ford For Men Purifying Face Cleanser to the product review I posted earlier today, the Crème de La Mer The Cleansing Gel; it’s a similar feeling of really unadulterated luxury with skin feeling very similar when dried off.

It contains two of the three patented complexes featured throughout the grooming collection: the Tom Ford Purifying Complex and Tom Ford Skin Calming Complex. The Purifying Complex  frees skin of dulling and damaging toxins by using plant extracts to promote purification and reduce irritating environmental pollutants. The Skin Calming Complex  infuses skin with a potent combination of nutrients that help skin stimulate its natural renewal mechanisms.

The cleanser foams, but not maniacally, but more of a gentle foam that gives you good opportunity to work into the skin before dissipating, but not covering you all over in suds. Being Tom Ford, the fragrance is delicious; peppery with a shot of spicy ginger. Funnily enough ginger is one of the ingredients you’ll find here, as well as soothing aloe vera and ginseng. Skin is left feeling soft and ready for your treatment serum and moisturiser – but not gagging for it! Also do bear in mind that a little goes a long way.

Tom Ford For Men Purifying Face Cleanser is available for £35 here from House of Fraser.