Welcome to the confusing world of Serums. I mean my god, over the last 10 years serums have definitely become ‘the thing’ and practically no beauty company on the market worth its salt is without one featuring somewhere within their product wardrobe.

A serum in the roughest sense of the word is a product that delivers a specific and targeted treatment to the skin, whether its wrinkle reducing, brightness enhancing or dark spot correcting, there’s one for almost every concern out there.

They’re more often than not oil free, so when on the skin, play a very small part in how your skin feels from day to day; their effects tend to be more long term and often only begin to reveal their powers after around one full skin cell turnover cycle – so around 28 days.

So when should I apply a serum? – OK, this really depends, presuming you use a moisturiser, which if you don’t, you should, then if it contains an SPF, the serum goes underneath, as an SPF often causes a barrier on the skin that can prevent the serum from absorbing. If the moisturiser is without an SPF then then contrary to popular belief, over the top. A moisturiser is made to balance the skin’s natural level of oil and water, this is known as the moisture barrier. If the moisture barrier is intact and balanced, then the skin will act as a sponge and allow any form of treatment placed over it to be more easily absorbed, therefore your serum will be more effective, giving you more bang for your buck.

There are so many out there and a few posts back I created my top 5 list of some new and sexy serums on the market. You need to experiment and know the right questions to ask a store consultant, also make sure you know what concerns you have with your skin. Make sure you know what you want from a serum, what effects you wish to achieve and be realistic; if after a week you’re expecting wrinkles to disappear then you are being unrealistic, a serum can take anywhere from 2 to 12 weeks to take effect, but due to a lot of product testing and research, most serums will be able to give a guide of this.

If you have any questions about serums or want some advice then drop me a comment or an email and I’d be happy to talk about your concerns and what great products are out there to deal with them.

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