This post was updated on the 25th January 2024 with all images re-processed, ‘cool’ photo filters removed and new, unseen images from my trip. I hope this serves as a bit of a time capsule for Lush fans and enthusiasts.
Last year, I had the incredible opportunity to immerse myself in the vibrant world of Lush, spending a few days at their bustling factories, the Lush Kitchen and getting to meet Mark Constantine himself. This visit wasn’t just an ordinary tour; it was an exclusive invitation to witness a groundbreaking venture.
This initiative marked a significant milestone for the brand. In collaboration with a diverse group of creators, it generated substantial excitement and effectively established LUSH Ltd as a major player on the social media scene in 2014.
However, any assumptions that Mark Constantine, the visionary founder of LUSH, and his remarkable team would slow down for a breather this year were quickly dispelled.
The LUSH Ltd store on Oxford Street is nothing short of a marvel. Spanning three expansive floors, this retail paradise showcases 220 new and exclusive products. But that’s not all – it also houses a LUSH Ltd Spa. This spa, at its full capacity, can deliver 25 unique treatments daily, offering an oasis of relaxation and indulgence.
During my launch day visit, which lasted several hours and took place against a backdrop of the #VotesForAnimals march with Peter Egan and Queen’s Brian May, I explored every corner of this magnificent store. The sheer scale and variety of products were astounding – a sensory overload in the best possible way!
Rather than simply describing every detail, I chose to capture the experience in photos. I delved into every nook and cranny to bring you insight that conveys the spirit of Lush. And, of course, I didn’t leave empty-handed. I departed with a generous collection of products, each a part of the new, extensive range of 220 exclusive offerings.
Lush Oxford Street Gallery
It’s me!A girl trying on some of the Emotional Brilliance makeup with who I believe is Mo Constantine. Seriously, the cutest picture of the day!The shop was pretty hot so I took the opportunity to check out their solid and powdered deodorants. They didn’t disappoint.Trichomania is the solid form of Curly Wurly shampoo. Made from coconut, I used this yesterday and it does not disappoint!The charming and handsome Jack Constantine, brain behind many Lush’s most loved products, was having FUN upstairs with gathered crowds.Congratulations to the winner of this from my Flash Twitter Giveaway. This foaming, coffee body scrub wash (I know that sounds like I’m reeling off random words) is to die for. There’s also one in Candy Floss.Inside the Washaccino powdered coffee scrub. Add water for an incredible smoothing bath experience!If you remember by trip to the LUSH Kitchen, I made this for the first time and has been my favourite mask for month. Unfortunately due to ingredient sourcing, production was pushed back until… TODAY. You have to try this and if I could buy one for every MANFACE reader, I would!My spoils of war! Really pleased with the incredible mix of exclusives I bagged from the opening and look forward to giving them a whirl.It’s hard to overestimate quite how many fabulous and passionate people were in attendance in this gargantuan new store.All my purchases loaded up in exclusive Blue Oxford Street bags. Honestly, this was the best opening experience when I got home.Soap inspired by liquorice legend, Bertie Bassett? Yes please.Lower-floor of the immense Lush Oxford Street storeIt was really cool to enjoy the sounds of LUSH. These records are my own bath time favourites and feature in the Lush Spa treatments.Delicious fresh facial cleansersDelicious fresh facial cleansersOne of my favourite Lush scents and has been since its launch, rich, fruitful but bejeweled dryness, Karma.Fragrances everywhere including a few new ones. The focus really is on touching, playing and exploring. Nothing here is behind glass or hidden away from the customer.Enjoying the sounds of Simon Emerson recordings and soudscapesWho’s this? It’s only bloomin’ Hayley Carr of London Beauty Queen. Looking gorgeous Hayley! We couldn’t resist a selfie.Lots of new gifts to choose fromEven though the event was exclusively press and staff, the tills were rammed! I only took this because I was queueing up too!Everyone was taking advantage of the 220 new products!More of the chaos on the first floor. It was obscenely busy, you barely had time to stand still.More of the chaos on the first floor. It was obscenely busy, you barely had time to stand still.Beautiful Body Wash in all its glory and size.A few more gorgeous solid hair conditionersWhat could this be? A new solid shampoo perhaps?The ground floor and I’m about a third of the way in, it’s absolutely huge! Mark Constantine is in front chatting and taking photos with his adoring LUSH Ltd employees (it was so lovely they were also invited to the event; they make the magic happen after all!)Mark Constantine chatting all things Lush with revellersJust in case I forgot where I was. I’d love to learn how to do the iconic Lush handwriting!Happy Joy Joy in all its brilliant sizes. A lightweight conditioner for all hair lengths.Daddy-O is my favourite shampoo of all time. It now comes in a solid conditioner bar. I’m in love and definitely bought one to review.These hot treatment oils are so cool! If you’re a guy with normal length hair, you can split them in halfSimply mix one in a glass of hot water and work into your hair and leave for as long as you want then rinse away for healthy hair!New fresh Lush Hair Doctor scalp mask and treatmentAnother press visitor checking out the new serving of Fresh Face MasksNot my absolute favourite soap design but something new for the new launch!Apandapand Citrus Grapefruit Body SoapThe new Fresh Face MasksSome of the new soaps as well as the new cold pressed soaps (the purple one)A whole cacophony of fresh new soaps to choose fromCharlie, a friend from Uni, worked hard on the new makeup line and is here sporting a fabulous beard covered in Emotional Brilliance makeup. Selfie time!Baskets stuffed full of the 220 new products. I can’t imaging they had much stock at the end of the day?The candles are back and smell incredible, made with natural bamboo votives. However, at £22, they’re pretty small and only burn for 24 hours.Inside the Gorilla Fragrance GalleryFragrance booths exploring the origins and experiences of other Gorilla PerfumesFabulous head of digital PR, Olivia Glorney and I at the opening event.Part of the new Planets LUSH Spa Treatment, Planets. An incredible 3 hour treatment exploring your past, present and future. Here a LUSH Ltd staff member from Edinburgh is receiving a palm reading.Being introduced to the on-site Lush Spa and the treatment menu on off. Sign me up!I hate showing you things you can’t get hold of but these cookies for the launch day, made into LUSH Ltd products, were absolutely delicious. I only had 2… 3… ok 4… ok probably more than 10.Like a medieval banquet. Piles and piles of fresh product. I’d never seen anything like it.Brian May as part of the #VotesForAnimals campaignBrian May, Peter Egan and behind them, Mark Constantine listening to speakers after the #VotesForAnimals march. It was wonderful to be around so many passionate people who practice what they preach in terms of animal welfare and kind business practices.Peter Egan speaking off the back of the #VotesForAnimals march that took place that dayA mountain of massage bars. There weren’t any new additions here but between each pile of bars were the raw ingredients for you to smell and play with. How beautiful is this display?
Writing Manface since 2011, I’m a skincare expert and beauty marketing director with over 16 years working in online and offline luxury beauty retail and growth marketing. Luxury, niche beauty and lifestyle brand work includes Perfumer H, Renude, Humanery, SALLE PRIVÉE, Amanda Lacey, Estée Lauder, The Body Shop, P&G and Philips.
7 responses to “LUSH Oxford Street Launch in 72 Photos”
Joe Grant
Great insight! Hope to get down there soon!
Just a quick question, do you know if the Cup ‘O Coffee mask a kitchen exclusive/Oxford Street exclusive or do they intend to roll it out across the country or put it on their website?
I have it on relatively good authority that this WILL be rolled out soon. The 220 new products will be available online first and then depending on success and feasibility (shop sizes etc) they will be rolled into store soon.
Haha sorry Josh. However, I have it on good authority that once the products have settled down (some still aren’t ready) and they see which sell and which don’t, the plan is to roll these products out nationwide and internationally. Jack Constantine said that they’re using the Oxford Street store as a place to test and experiment with new products, the success of which will determine if they move forward or not.
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