I’ve never written an article on a piece of free brand literature but what dropped through my letterbox yesterday really surprised me.
LUSH have always posted out LUSH Times, a free brand newspaper, to anyone that signed up. It contains brand news, ethical awareness and all sorts of LUSHY goodness. The LUSH Fresh Matters book is something different, something much more prestige and grown up.
Firstly all the product photography has been re-shot, something that has bugged me for a long time. The photos look expensive, which is good because many of the products are (but excellent value nonetheless). My copy is now kept in my bathroom and is perfect for a good peruse (ok maybe that was too much information).
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This article first appeared on MANFACE written by Thom Watson. It was published on
Tuesday 20th August 2013 and was last updated on
Monday 3rd April 2017 at
3:30pm. It's categorised under LUSH Ltd where you'll find more related content.
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